6 Talent Acquisition Trends That Redefined the Recruitment Process in 2019

“It’s Never Too Late to Change for the Better.”

Nowhere is this more applicable than in the talent acquisition industry; if there’s anything that 2019 has taught, it’s that recruitment strategies are evolving rapidly. So if you want to stay ahead of the curve and succeed at sourcing top industry talent, be sure to adopt these 6 recruitment trends.

Employer Branding

According to a study by LinkedIn, more than 75% of job seekers search for a company’s reviews, revenue, and reputation before applying.

Employer branding reflects your company’s popularity, credibility, and reputation as an employer. It has been the first most important aspect of every job seeker’s radar in 2019. As the competition for top choice candidates continues to intensify with every passing day, building a solid employer brand tops the list of ‘must-haves’ for every talent acquisition leader.
Employer branding is the one thing that can help any employer cut through the increasingly noisy job market, stand out, and strike a chord with the best-of-breed talent. In fact, employer branding has now become a crucial part of the recruitment process; so much that having a social media presence and a branded careers site is no longer an option for any successful business.

Recent research by the Recruiting Brief revealed that more than 80% of job seekers say that a positive or negative experience can change their mind about accepting a job offer.

Positive Candidate Experience

Recent research by the Recruiting Brief revealed that more than 80% of job seekers say that a positive or negative experience can change their mind about accepting a job offer.

Closely interconnected with the employer branding is the positive candidate experience and so it’s no surprise that it tops the list of 2019 talent acquisition trends. There is an increasing emphasis on providing a positive experience to all the candidates in the talent pipeline, including the ones that get rejected.

Being complacent at any point in the candidate’s journey can cost you a lot of time, money and effort. Positive candidate experience has to be the top priority of every recruiter in 2019.

Work Flexibility

A recent survey conducted by Indeed confirmed that almost 47% of candidates prioritize remote work policies when considering a job offer.

Work flexibility is becoming the new industry norm in an ever-squeezing labour market. Employers are now leveraging technology to adapt to changing work preferences. They are allowing employees to take work beyond the conventional 9-5 hours with Flexi-hour options. A lot of traditional organizations are also implementing flexible work models to attract new talent markets which were previously out of their reach.

Artificial Intelligence

Continuing with the theme of HR tech in 2019, one more unsurprising addition to the list of talent acquisition trends in AI. Artificial intelligence has tremendous potential when it comes to optimizing the recruitment process.

From smart filter intelligence that narrows down the talent pool in minutes to auto-generated performance reports that facilitate decisions without bias, the ways in which HR tech is being harnessed in 2019 is truly enticing.


While employer branding and candidate experience have been every recruiter’s focus in 2019, another key factor that has come to the fore is automation. Automation has already changed the way talent professionals are managing their recruitment workflow. From finding and attracting to nurturing and converting talent – the entire recruitment process is now being made quick, easy, and efficient with applicant tracking systems.

Competency-Based Hiring

As AI and Automation reshape the future of recruitment, hiring based on attitude, behaviour, and competencies – the ones that machine cannot replace have become vital. The recruitment landscape is changing considerably as recruiters shift their focus from credentials and experience to professional competencies.

In 2019, the talent acquisition landscape witnessed a lot of advanced HR tools and technologies. As new approaches gained preference and outdated methods became obsolete, recruiters also updated their recruitment strategies to attract and engage niche talent. Modern-day recruiters are now making sure they attract, engage, hire and retain only those who get their company’s business goals, fit the company’s culture, and have their aspirations aligned with the company’s core values.

Author Bio: Kelly Barcelos is a progressive digital marketing manager for Jobsoid – Applicant Tracking System. She is responsible for leading the content and social media teams at work. Her expertise and experience in the field of HR enables her to create value-driven content for her readers – both on Jobsoid’s blog and other guest blogs where she publishes content regularly