You didn't start your trades business to work harder than your own crew.
Edmonton's business coach for trades and contractorsBusy year, empty bank account? Send me your books and I will show you where the money went.

How we work
We fix what is actually holding you back.
The wall you have hit is not bad luck, and it is not just you. Businesses like yours get stuck in a handful of predictable places, and each one drains something different: your cash, your systems, your time, or your people.
We find the one that is costing you the most right now, fix it first, and leave the rest until it is time. No long reports, no theory. We work beside you, on the floor of your business, until it runs the way it should.
The chaos always traces back to four things: money, systems, time, and people.
Money Management
Stop stressing over cash. Start seeing profit. Get expert support to implement Profit systems so you control your finances, improve margins, and feel secure.
Business Systems
Streamline operations. Work smarter, not harder. Implement easy-to-follow systems that reduce overwhelm, improve efficiency, and create consistency throughout your business.
Time & Action
Take back your time. Focus on what matters. Switch from managing hours to managing effective actions. We’ll help you build prioritized systems that reclaim time and fuel growth.
People & Relationships
Lead confidently. Strengthen every connection. Build trust with your team, customers, & vendors by improving how you lead, communicate, and manage relationships.
Wherever you are, starting out, scaling up, or fighting your way back, we build the pieces in the order your business needs.


Built For Small Business Owners
This is business building, not consulting.
Empowering Business Owners Across Industries to Scale, Start, and Succeed.
At Workplaces, we help Edmonton and Alberta trades, contractors, and hands-on small business owners, like electrical, HVAC, construction, plumbing, mechanical, and field-service shops, overcome challenges and accelerate growth. Bruce has actually run a small business, and coaches the Profit First method developed by Mike Michalowicz: Revenue minus Profit equals Expenses. Simple, sustainable results without the fluff. Backed by close to 30 years of leadership experience in Fortune 50 and 500 organizations, adapted for the realities of small business.
We don’t just advise. We partner with you, side-by-side, to solve problems, streamline operations, and drive lasting impact.
You Come First
Using the Profit First method developed by Mike Michalowicz, we help you flip the old formula:
Revenue – Expenses = Profit into
Revenue – Profit = Expenses.
This shift ensures you prioritize yourself and your goals, not just your bills.
Action Management
Stop managing time. Start managing action.
We help you shift from minutes to momentum by identifying priorities and building systems that focus on what actually drives progress.
Business Systems
Streamline your business with better systems.
We help you eliminate chaos, improve efficiency, and create repeatable processes that drive consistent results and sustainable growth.
People Management
Lead your team, and yourself, with clarity.
We help you strengthen leadership, manage people effectively, and build relationships with employees, customers, and suppliers that fuel business growth.
See Where You Stand
And What Comes Next
Send me your last twelve months of bank statements and your last twelve months of profit and loss.
I go through them before we meet. Then I tell you where the money went, and what it is costing you over a year.
You walk away with:
- The leaks, named and costed
- What each one costs you in a year
- What to fix first
You keep the numbers whether or not we ever work together.
