Do you work with trades and contracting businesses?

Yes — that’s our specialty. We’ve worked with electrical, HVAC, construction, plumbing, mechanical, landscaping, and field-service shops across Edmonton and Alberta. The pain points are different in the trades, and the systems we install respect that.

Do you serve businesses outside of Edmonton?

Most of our work is in Edmonton and the surrounding region — Sherwood Park, St. Albert, Leduc, Spruce Grove, Nisku, Fort Saskatchewan, and across Alberta. We also work with owners in other parts of Canada when the fit is right.

What does a business coaching engagement actually look like?

We’re not pull-up-with-a-binder consultants. We work alongside you — guiding, refining, and implementing real solutions in real time. That means hands-on execution support, practical systems (not just strategy), and full accountability throughout the process.

How is this different from ActionCOACH, EOS, or other franchise programs?

Franchise programs hand you a binder. We adapt to your actual business. Bruce has actually run a small business himself, and our frameworks — including the Revenue – Profit = Expenses formula — are built for shop owners, not boardrooms. You get a partner with skin in the game, not a script.

How much does business coaching cost?

It depends on what you need. Some owners want focused help on one pillar (cash flow, systems, or people). Others want a full transformation. We start with a free 90-minute Business Building Session so we can see where you are and what kind of engagement makes sense — no pressure, no obligation.

What is the Revenue – Profit = Expenses formula?

Most owners think Revenue – Expenses = Profit. That leaves profit as whatever’s left, which is usually nothing. We flip it: Revenue – Profit = Expenses. You set your profit first, then build the business to fit the remaining budget. It’s how you actually pay yourself and grow.

You didn't start your trades business to work harder than your own crew.

Edmonton's business coach for trades and contractors

We take the chaos out with simple systems, so the business runs without you and finally pays you back. Get a free 90-minute Business Building Session.

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How we work

We fix what is actually holding you back.

The wall you have hit is not bad luck, and it is not just you. Businesses like yours get stuck in a handful of predictable places, and each one drains something different: your cash, your systems, your time, or your people.

We find the one that is costing you the most right now, fix it first, and leave the rest until it is time. No long reports, no theory. We work beside you, on the floor of your business, until it runs the way it should.

Book A Free 90 minute Business Building Session!

The chaos always traces back to four things: money, systems, time, and people.

Money Management

Stop stressing over cash. Start seeing profit. Get expert support to implement Profit systems so you control your finances, improve margins, and feel secure.

Business Systems

Streamline operations. Work smarter, not harder. Implement easy-to-follow systems that reduce overwhelm, improve efficiency, and create consistency throughout your business.

Time & Action

Take back your time. Focus on what matters. Switch from managing hours to managing effective actions. We’ll help you build prioritized systems that reclaim time and fuel growth.

People & Relationships

Lead confidently. Strengthen every connection. Build trust with your team, customers, & vendors by improving how you lead, communicate, and manage relationships.

Wherever you are, starting out, scaling up, or fighting your way back, we build the pieces in the order your business needs.

Book A Free 90 minute Business Building Session!

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Built For Small Business Owners

This is business building, not consulting.

Empowering Business Owners Across Industries to Scale, Start, and Succeed.

At Workplaces, we help Edmonton and Alberta trades, contractors, and hands-on small business owners, like electrical, HVAC, construction, plumbing, mechanical, and field-service shops, overcome challenges and accelerate growth. Bruce has actually run a small business, and coaches the Profit First method developed by Mike Michalowicz: Revenue minus Profit equals Expenses. Simple, sustainable results without the fluff. Backed by close to 30 years of leadership experience in Fortune 50 and 500 organizations, adapted for the realities of small business.

We don’t just advise. We partner with you, side-by-side, to solve problems, streamline operations, and drive lasting impact.

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You Come First

Using the Profit First method developed by Mike Michalowicz, we help you flip the old formula:

Revenue – Expenses = Profit into
Revenue – Profit = Expenses.
This shift ensures you prioritize yourself and your goals, not just your bills.

Action Management

Stop managing time. Start managing action.

We help you shift from minutes to momentum by identifying priorities and building systems that focus on what actually drives progress.

Business Systems

Streamline your business with better systems.

We help you eliminate chaos, improve efficiency, and create repeatable processes that drive consistent results and sustainable growth.

People Management

Lead your team, and yourself, with clarity.

We help you strengthen leadership, manage people effectively, and build relationships with employees, customers, and suppliers that fuel business growth.