If your primary business objective is making money, then money will always hold you back from the business you want. Money is the outcome of effort, and effort requires engagement and motivation to think and execute effectively.
So why the ongoing challenge? Feeling uncertain about money on top of trying to build a business is not worth it!
Traditionally, we are taught that Revenue minus Expenses equals Profit. This may sound like a logical and rational piece of advice, but it is flawed. Rather than seeing Profit as an after-thought, Profit must become front-of-mind and a business owners single most important priority.