If your primary business objective is making money, then money will always hold you back from the business you want. Money is the outcome of effort and effort requires engagement and motivation to think and execute effectively.
So why the ongoing challenge? Our misunderstanding and mismanaging money as a resource in the business we work so hard to build and sustain. Trying to build a business while constantly feeling uncertain and a sense of not having control is just not worth it. There is no need for you to continue down this path.
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Think about someone you may know that has attended "Time Management" training and, as a result, has mastered managing their time. It's not likely that anyone that you know comes to mind. The time that we have is at a premium, and the amount of time we have versus what we need to achieve is not sufficient.
So why the ongoing challenge? Managing "time" is misleading. Managing action, on the other hand, revolutionizes one's ability to master execution and the time available to achieve this. Remember, if everything is "important," nothing is, and effective execution becomes null and void.
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Money and Time are the two critical resources that allow the building and the roll-out business systems. Without systems, complexity rears its ugly head, building frustration and a feeling of being overwhelmed resulting in inaction.
So why the ongoing challenge? Being overburdened by the stress of money and Time prevents us from having the required resources to build and roll-out business systems. Again, without business systems, we have complexity, and with complexity, we are frustrated and overwhelmed, resulting in inaction and ineffective or no business systems at all.
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Starting with you, employees, customers and vendors that make up the business's supply chain, people are the only complexity that exists in a company.
So why the ongoing challenge? We live within the reality of our minds and consequently overestimate our ability to understand ourselves and others. This leads to significant blind spots in making decisions that allow a business to not only be profitable but continue to be profitable well into the future.
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